Rogers Live Out Loud
Challenge
Rogers wanted to promote the "Live Out Loud" wireless branding campaign, by aligning young adult lifestyle with music.
Solution
Supernova Interactive created the "Live Out Loud" series, a cross-Canada local talent competition in Vancouver, Ottawa, and Toronto markets. Winning bands were flown to the Sound Academy in Toronto to open up for Juno Award winners Three Days Grace and Thornley.
The Rogers brand received 225,000+ grass roots impressions within our target market, all exclusive of major media. Even better, bands won the ultimate "Live Out Loud" experience!< Back to Contests and Promotions