Paramount Pictures
Challenge
Paramount wanted Supernova to help promote their films School of Rock (2003), Without A Paddle (2004), and Star Trek (2009), while activating test screening audiences within the young adult market.
Solution
Supernova created 50+ uniquely branded Battle of the Bands® competitions around the films, where audiences had a chance to win screening passes and promotional items.
Supernova opened a direct sampling channel through which Paramount gained access to highly engaged young bands and their fans; screenings had over 90% attendance and the films saw #1 opening weekends in Canada.< Back to Contests and Promotions