Molson iam.ca Insiders Club
Challenge
Molson needed help in designing a promotion to drive membership to the Molson Insiders Club.
Solution
Supernova created a custom MyCommunity platform for the iam.ca brand. To drive membership activation, Supernova created the Molson Canadian Battle of the Bands® - a series of 150 club concerts across Canada, and a stadium show featuring Sum 41.
With over 11,000 new Molson Insiders Club members joining over a four month period, the iam.ca Community was a great way to maximize engagement through the Molson Canadian Battle of the Bands®< Back to Contests and Promotions