Supernova Interactive combines Music and Social Media to create the largest promotional network of independent artists and fans in North America.
For 18 years, Supernova has been delivering live music experiences across Canada & the US. Supernova's proprietary MyCommunity Platform leverages independent talent to activate fans on any brand's behalf.
Supernova Interactive services are turn key and 100% hosted and managed for you. Our in-house team of young, musically motivated and technically advanced insiders, provide expert engagement with target markets through music and social media promotions.
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Elliot Hurst Founder and CEO
As CEO of Supernova, Elliott strategizes and oversees Supernova's direction for both online and offline operations. In 1999, he co-founded the World University Consortium and the Online World Library, an online distance learning co-operative and an aggregator of library resources. Elliott managed educational content and business development information and sales presentations. He also created and managed partnerships with the United Nations, University of Waterloo, and Lloyd's of London. For three years, Elliott ran the Casino Club of Canada, a charity fundraising company, to help raise funds for several charities such as Epilepsy Canada, Senior Care, Big Brothers of Canada, and Israel Cancer Research Fund. He obtained charity contracts, hired staff, and produced events. Elliott is passionate about the arts. He appreciates film, theatre, and music. Elliott holds an MBA from Schulich School of Business, York University, with a diploma in Arts and Media Management and a BFA in Film and Video from York University.
Sandy Hurst Founder and COO
At Supernova, Sandy's responsibilities include business operations and development. In 2000, the Canadian Booksellers Association brought Sandy on board to spearhead the re-launch of their corporate website. His in-depth analysis of the firm's organizational structure led to a management restructuring while his strategic plan, for a value-added website membership system, grew the business by 25%. In 2002, Sandy became the owner of a commercial property in downtown Toronto and transformed the property into a branded building with live event capabilities. Sandy was involved in every detail of the project, from inception to the launch of Club Rockit. After establishing the club as a fully operational and profitable live room, the property was sold at an increased value of 35%. For fours years, Sandy ran several events per year in support of Mazon Canada, the Jewish response to hunger. He continues to help raise funds to battle hunger and poverty and create awareness within the youth community. A passionate hockey fan, Sandy enjoys watching his favorite hockey team, The Toronto Maple Leafs. He holds an MBA from Schulich School of Business, York University and a BA in Psychology, York University.
Sanford Liu Director of Interactive
Sanford brings to Supernova over 10 years of experience in the Interactive industry. As Director of Interactive, Sanford is responsible for planning and executing all of Supernova's online objectives. Sanford began his career in the Communication and Public Affairs Department at Toronto District School Board. While there, he planned and executed content delivery platforms, participated in the development of the corporate website, and launched over a dozen web initiatives. Sanford diversified his portfolio of experience by joining Henderson Bas, Canada's most acclaimed interactive agency. Sanford's work on notable accounts such as Nike and Molson earned him accolades from Marketing Magazine, Applied Arts Magazine, ADCC Directions, and the London International Awards. In his downtime, he takes clubs by storm partying it up in downtown Toronto. Sanford holds an Honors Bachelor for Computer Science from the University of Toronto where he specialized in information systems.